Docs & playbooks
Structured data for AI engines: FAQPage, HowTo, Product, and more
Implement schema.org types that map cleanly to common answer patterns and citations.
High-impact types
Start with these
They commonly appear in answer engines when accurate and current.
- FAQPage — Direct Q&A with references
- HowTo — Stepwise instructions with materials and time
- Product / SoftwareApplication — Specs, pricing, and reviews
- Dataset — Downloadable, cited data with provenance
Quality checklist
Make it machine- and human-friendly
Reduce ambiguity and improve trust.
- Keep facts consistent across pages and docs
- Provide citations and last updated dates
- Use stable URLs and avoid soft-404s
Next steps
Validate and monitor
Bake checks into your pipeline.
- Run validations in CI and in-app
- Monitor citations weekly and fix drift
- Localize attributes where relevant
Related resources
From markup to impact
Close the loop with monitoring and governance.