Team playbook

Answer Block Governance Checklist

Keep structured answers trustworthy across generative search and copilots.

Run weekly rituals that ensure every answer block is accurate, cited, and fresh.

9/20/20251 min read

Updated 9/23/2025

  • Ownership documented – Every answer block has a marketing + subject matter owner.
  • Source verified – Each claim cites internal documentation or public proof.
  • Timestamp visible – Last updated date displayed and synced to llms.txt.
  • Schema validatedFAQPage, HowTo, or Product schema passes tests.
  • Translations aligned – Localized versions inherit the latest source text.
  • Accessibility checked – Headings, contrast, and alt text meet WCAG 2.1 AA.
  • Analytics wired – Impression and interaction events feed your GEO dashboard.
  • Review cadence – Owners meet bi-weekly to triage drift, new prompts, or policy changes.

Use this checklist in Notion or Jira and connect it to automation so status flips when Zaeo detects stale entities.