GEO Visibility Metrics Playbook

Why GEO needs its own scorecard

Traditional SEO dashboards focus on rank positions and click volume. GEO programs need to prove performance inside answer engines that do not expose keyword-level data.

• Track citation share for branded and category prompts across models.
• Measure entity coverage for priority products, locations, and policies.
• Attribute incremental conversions that originate from LLM-assisted sessions.

Core metrics to operationalize

1. Prompt coverage index – Percent of tracked prompts where Zaeo surfaces on the first response.
2. Entity freshness SLA – Median time to publish structured updates after a source-of-truth change.
3. Citation sentiment – Positive/neutral/negative classification of the generated response referencing your brand.
4. Knowledge graph confidence – Share of entity nodes with verified sources and timestamps.

Build an executive dashboard

The dashboard should refresh daily using exports from the Zaeo platform and your analytics stack. Pair the quantitative view with recent transcript evidence.

Tip: Align GEO metrics to your existing SEO/SEM north stars. Shared language accelerates budget conversations.

Next steps

Run a monthly business review focused on GEO performance and invite product, support, and analytics stakeholders. Use the meeting to unblock schema updates, prioritize prompt packs, and celebrate wins where generative channels are driving pipeline.